In this post I'll be sharing some of my favorite simple-to-advanced Pinterest hacks I haven't seen many (or any) talking about. You might know about some of them already, but I'd be surprised if you know about ALL of them — so here's hoping you find a fun new trick to implement today! 🙂
NOTE: Since this post was first published in April 2019, a lot has already changed! I've made some updated notes where applicable, and plan to add to this post (or create a whole new post?) with more Pinterest tips for 2020 soon!
Best Pinterest Tips for Business (You Probably Haven't Heard of Yet)
Here's a quick summary of the Pinterest tips I'll be covering:
1. Schedule Pins for FREE (with Pinterest-Approved Schedulers!)
Trying to make the most of a small budget? There are several Pinterest-Approved schedulers you can use totally for free! With a free pin scheduler, you are forfeiting some features available in paid solutions, and they aren't ideal for curating and scheduling others' content. Still, being able to schedule even a small amount of your own content ahead of time can save you time and let you focus on other tasks for a bit.
>> Learn more about the best free Pinterest scheduling tools.
2. Use Tailwind Tribes for Free
If you're not already using Tailwind Tribes to boost your Pinterest reach and snag more traffic, you need to start ASAP! Tailwind Tribes are the BEST way to get more shares on your pins, often by highly-relevant Pinterest users in your niche. It's a great way to “network” without actually having to say anything (where my introverts at?) 😉 And you can use Tribes for free, even without a paid Tailwind account — as long as you make sure to still follow the rules of each Tribe and not make the admins' job harder by missing an important step!
>> Learn more about the right way to use Tailwind Tribes for free.
New to Tailwind? Here's a free trial with NO time limit, for up to 100 scheduled pins!
Tailwind FREE Trial w/ No Time Limit
Try Tailwind Plus for as long as you like (up to 100 scheduled pins)!
3. Add Multiple Pinterest Accounts to Your Pinterest Dashboard + Stay Logged In
Whether you manage multiple Pinterest accounts for other brands or just want to be able to to stay logged into your own business account and personal account, you don't have to log out and back in every time you want to check a different account! You can add up to 4 Pinterest accounts to your Pinterest dashboard, and switch between them without logging out!
4. “Manual Pin” / Repin with Tailwind
MARCH 2020 Update: With Pinterest's new recommendation to not pin the same pin to more than 10 boards, I'm being a little more careful about how often I share the same images and am aiming to create more fresh images. Still, I assume it's still OK to manually repin (or use Tailwind to repin) my pins from other boards occasionally, so I may experiment with that:)
Since Pinterest has hinted that they don't love it when you repin content from your own boards directly from Pinterest, you can use Tailwind to help – even if you want the pin to post right away.
Personally, I sometimes do repin my own content on Pinterest from OTHER people's boards (like if someone kindly repins my pin or shares from my post, I might repin THAT pin to one of my own boards). But if there are no relevant repins or shares for my pin yet, or if I see one of my pins (from my own board) show up in search and want to encourage Pinterest to keep it there, I often just use Tailwind's extension to schedule it for later, or pin it right away.
To “manual pin” right away with the Tailwind extension, you can send it to your schedule and then go to your schedule in Tailwind and click “pin now.” Or, you can do what I generally do, which is just “schedule” the pin for a custom time, 1 minute in the future 😉
>> Learn more about how and why to “manual pin” with Tailwind.
5. See Who's Pinning Your Content (with Stats!)
You may have already seen that you can see the most recent pins from your site by going to https://www.pinterest.com/source/YOURDOMAIN.com/ and that's well and good.
MARCH 2020 Update: The activity tab is no longer working for me; the page still comes up but it shows no pins. I've heard from others that it is still working for them, but I assume it is being re-worked or may soon no longer be available.
Personally, I like to go the the Activity tab in my Pinterest dashboard (or go to https://www.pinterest.com/PINTERESTUSERNAME/_activities/) because this tab ONLY shows pins from your site that other people have pinned, and when you are logged in you can see a summary of stats for each pin. If you like to manually repin your own content from other people's boards, this is a great place to quickly scan for pins to repin!
Of course, you can also see your most popular pins (pinned by you or others) in your Pinterest dashboard Analytics, and/or in Google Analytics or any other analytics program that shows you individual source links.
MARCH 2020 Update: Since it seems Pinterest is pulling back on hashtags (and may be planning to do away with them altogether), I haven't been seeing hashtags show up anymore in this way, but regular keywords still do.
You may have noticed that as you're scrolling through pins on Pinterest, you'll often come across a list of clickable keywords that Pinterest thinks “you might also like.” Essentially, these are keywords that Pinterest thinks those pins are about. Sometimes they're spot on, and sometimes they're not…
A good way to get an idea of how Pinterest is categorizing YOUR pins is to click on a pin and scroll down to the “you might also like” suggestions. If the related pins are closely related to your pin topic, that's a good thing! And if you see any clickable keyword or hashtag lists while you're scrolling and THEY are relevant, these are great to try adding to your pin description the next time you pin or schedule it! This will not only help your pin get found in search, but it will help signal to Pinterest that they are categorizing your pin correctly.
If the related pins and suggest keywords and hashtags are NOT inline with your intended pin topic, you might want to use Pinterest's guided search or the tips below to choose your own relevant keywords!
7. Guided Search Alternative: Find More Pinterest Keyword Ideas (with Search Volumes)
If you haven't poked around Pinterest's ads section yet, you're missing out! You don't have to pay to get some great keyword ideas, and with search volumes! Note that 5M is the highest metric Pinterest displays, so if the search volume is actually higher than that you won't be able to tell.
To find keywords, just go to Ads > Create Ad > Traffic Campaign > Continue.
Then, scroll down to the Keywords box and start typing in possible topics in the Search bar. Note that for whatever reason, not all topics you type into the search box will display related keywords, so if the first word or phrase you try doesn't return any results, just try something similar.
From the list of keyword ideas, you can use the + icons to add keywords to the left box, and copy the ones you like when you're done!
8. Strategically Name + Fill Your Boards
So if you've done any Pinterest marketing research, you've likely already heard of Carly from mommyonpurpose.com and Jennifer from potpigirl.com. They are 2 smart cookies, and I love and respect that they test things for themselves and aim to share fresh insight from their own experience (girls after my own heart!) rather than just parroting the same info you see everywhere else. The next few tips are found in their paid (yet surprisingly affordable!) resources.
This Pinterest board strategy is best implemented right from the start, but even if you've already been using your Pinterest account for a while, you can update your boards to better optimize them.
In Pinteresting Strategies, Carly gives some great insightful thoughts on how to name your Pinterest boards to maximize chances of being found, and fill them with the right kind of content (and why you ideally SHOULDN'T just start pinning your own content to a new board). In general, this is one of the best overall courses for beginner through advanced pinners, but especially if you can use it to set up your account from the start.
9. Find Google Keywords Pinterest will Love
In PotPieGirl's P.I.Q. ebook, she shows you a quick and easy but powerful tip to find some untapped keyword potential that will have both Google and Pinterest loving your pins! I almost didn't share this one, it's so smart! You're welcome 😉
10. Find and “Pimp” Your Best-Performing Pins
MARCH 2020 Update: I'm not sure if this course is even still available, but I'm sure at least some parts of it are out of date by now. Still pretty fascinating, but might have to think about how things she talks about are working (or not working) now!
I hinted earlier that sometimes you need to help Pinterest steer your pins in the right direction so they can be found in the right place! Carly gives a lot of great tips about this in Pinteresting Strategies, but if you want to go even deeper and figure which pins Pinterest considers your “best pins” (for better or worse!), Jennifer's P.I.M.P course is pretty fascinating!
Note P.I.M.P is pretty technical and not for Pinterest beginners or the faint of heart! But if you're ready to take some time to sit and analyze your pins for hours, it will really get you thinking about how to improve your Pinterest strategy! Also note, it may not be available all throughout the year.
As it's now 2020, a few of these hacks may no longer applicable, if even possible. I've made some updated notes above to give you a heads up, but I do have lots of new little Pinterest tips to share for 2020 (I'll list a couple of them below if you want to read more)! Not sure if I'll be updating this post or creating a whole new one, but check back soon! 🙂
Post Summary (Click to jump back in!)
Check Back Later for More Pinterest Hacks!
Be sure to pin this and come back later for more tips 🙂